The 8 Mistakes Guaranteed to Doom Your Corporate Video Production


It’s been a truly amazing trip. I’ve been in the video and multimedia system production business since 1981 and in my 30+ years available, I’ve noticed some absolutely extraordinary leaps in typically the industry. To put video in historic perspective, it seemed to be only 22 decades before I took the plunge in to professional video of which Sony, Matsushita, Toshiba, and JVC introduced helical-scan recording, which can be the method utilized since to record on video recording recorders. It took almost the entire subsequent 22-year span to create these helical check out recorders into the particular home.

When We started in video production in 81, consumer video saving was in its infancy. Most American homes did not really have a VCR. VHS was even now battling Betamax (what’s that?! ) intended for supremacy in the particular home video file format wars. Tape (huh? ) was the particular staple of professional and advertising online video production and 2″ “Quad” machines (what?? ) were precisely what the “real” transmitted studios used with regard to their finest quality updating and studio job. Field cameras in a position of producing typically the best broadcast-quality pictures cost more as compared to most houses in the time. (And now these include been surpassed throughout quality by all of us consumer camcorders. ) The CD-Rom got not yet arrive on the picture, and internet make use of was years away. Compressed video and even streaming on web sites were scarcely the proverbial “figment” of someone’s creativeness. DVDs? HDTV? You aren’t kidding!

Yet in spite of the incredible scientific advances above the decades, many things possess remained constant. Video Production In Toronto to capture and preserve audience interest, show a story, and even accomplish one’s objectives were all crucial to effectively connecting then, and continue to be so today.

And as technological develops have brought cost-effective high-quality video in addition to multimedia to the hands of the neophyte, the need to use them “correctly” has remained. Merely because you do have a fresh paint brush, it doesn’t help make you Rembrandt!

Let’s take a take an appearance at some involving the mistakes continue to made in work environment corporate video plus multimedia programs:

The particular 8 Mistakes Sure to DOOM Your Corporate and business Video or Multimedia Project:


This is actually the first and foremost rule of developing virtually any kind of communications program, yet it is amazing precisely how often it receives violated. This rule is certainly not unique to video clip or multimedia encoding. In every forms of audio and visible communication, its necessary to develop a precise definition of typically the target audience – and remember it.

Market research firms and departments invest billions of dollars annually to ascertain who will receive a concept so that suitable product placement, promoting and promotions may be done. Plus it is cash well spent.

However we often see companies approaching their own video and/or multi-media projects with some sort of “Ready, Fire, Aim” approach. Each uses a new shotgun when a gun is called regarding. They try to be able to appeal to many audiences with the particular hope the software will serve multiple purposes. Remember, when you try in order to attract everybody, you attract nobody.

Although the same simple program can be employed for different viewers, it is advised that different versions or versions always be developed for those different groups. It can a simple subject to re-edit or perhaps re-narrate portions of a production. However , efficiency demands this is planned from the beginning regarding the project.

So remember to approach the project together with your audience in mind. Know precisely what their level of expertise or experience is with the topic. This will avoid the problem of shooting lacking (e. g. wasting their particular time showing or perhaps telling them some thing they know) or perhaps too high (losing them because an individual assume a levels of expertise they will haven’t yet attained).


This goes hand in hand with the first item. In improvement to knowing who you are talking to, an individual need to know what you wish them to be able to do or sense after the software has been sent.

Whenever feasible, the objective should be quantifiable. It is surely easier to gauge results in typically the area to train. As any good coaching professional knows, pre- and post-training examination tests can assess the results associated with a training curriculum.

Similarly, for potential or communications, detailed testing and even statistics can end up being gathered about job awareness and behaviour before and following the presentation involving the overall course package. But each of those possibly aren’t the real desired results — the true goal will be pumping up typically the sales figures.

Because in training, it truly is desirable to gauge the effectiveness the revenue or communications program has in getting together with the stated aims.

There is a problem, however. Dimension of the specific impact of the video or media program is hard, as the production will be typically not employed in isolation. As an alternative it is generally part of an offer of other stuff delivered in combination with the video clip or multimedia program.

Ideally, we would like to emulate large consumer businesses, where extensive market research provides complete analysis of specific advertising and advertising techniques. They might isolate the consequence of personal components of an overall brand marketing approach, such as. But this requires a substantial historic background and a very large sample dimension to help separate variables and build causal relationships.

On the other hand, this is more troublesome in the business-to-business modern world.

B to N companies rarely have got the historical information to statistically separate the cause and effect relationships associated with individual marketing pieces. This is compounded because a new product or service or service intro is often where we see typically the merger of these types of packages of online video, trade show booth, collateral and industry publication advertising. This renders historical comparisons largely irrelevant.

Leave a Reply

Your email address will not be published.